Fastest Way to SOLD Program
The Sold Strategy: Pricing a Home for a Successful Sale
At the 2025 Keller Williams Family Reunion Coaches Training, Gary Keller revealed a critical market insight: 31% of active listings have price reductions. Compare that to a 2022 Redfin study, which found that, on average, only 7.5% of homes per week had a price drop at that time. What does this tell us? Pricing a home correctly from the start is more important than ever.
A recent HousingWire report confirmed that price reductions are at a ten-year high, with sellers frequently adjusting their prices due to weak demand and fewer offers. The result? Many potential sellers are hesitant to list, keeping inventory low and slowing market growth.
Why Pricing Matters More Than Ever
Homes that linger on the market lose momentum and perceived value. Even if a home is in perfect condition, buyers assume something is wrong if it hasn’t sold quickly. This perception leads to:
- Lowball offers
- Extended time on the market
- Lost equity for the seller
The Sold Strategy Pricing Method
Designed to position your home to sell for top dollar, in the shortest time possible. Here’s how it works:
- Market Analysis – We analyze real-time market trends to determine the most competitive price for your home.
- Strategic Pricing – We position your home at the right price from day one to attract serious buyers and generate multiple offers.
- Equity Protection – We avoid unnecessary price drops that could lead to lower final sale prices.
The Bottom Line: Strategic Pricing Leads to Successful Sales
Pricing isn’t just a number—it’s a strategy. The right price:
- Attracts motivated buyers
- Reduces time on the market
- Maximizes your return
By pricing strategically from the start, you control the sale, rather than letting the market dictate your outcome. With Cintron Property Group and The Sold Strategy, you’ll have a pricing plan that puts you in the best position to win.
Let’s get your home sold—the right way, the first time.
